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Team
3 Product Designers
3 Product Managers
Development Team
Digital Marketing Senior Director
CMO
Timeline
May - Sep 2023
Tools
Figma
Miro
Adobe suits
Principle
As the UX & Product Design Intern , I worked with the Universal Theme Park Core Creation design team during my summer internship.
Deliverables
The 1st Loyalty System
Responsible for tiered membership interface and digital badges, successfully hitting 1M users within the first six months.
Gift Card Design
Drove the visual design of a highly successful gift card campaign, selling 18,000 units and generating $1.06M within a week.
Digital badges Design
As part of the loyalty system project, sparking significant social media engagement and achieving widespread exposure.
The problem - Why we do it？
Over the past year, Universal Studios has experienced a noticeable loss of visitors that has resulted in many financial losses.
The Problem
Project Background
Design Goal
Devise strategies to encourage revisits, aiming to decrease visitor churn and increase the revisit rate at Universal Studios.
Competitive Study
Let's see how did it ...
Task - What we're going to do is...
The 1st loyalty system at Universal Studios.
User Research
User Research
Tiered Membership System
Digital Badges
Tiered Membership
Digital Badges
Final Impact
Bus Banner
Other than that, what else have I done?
Bus Banner Design
Designed bus banners have been put into the public transportation system.
Gift Card
Gift Card Design
Drove the visual design of a highly successful gift card campaign, selling 18,000 units and generating $1.06M within a week.
We HIT 1M users!
Summer Highlights
What have I done in a quantitative way of looking ✿
Working at a top global company was truly a dream realized. Here's a fun recap of my summer stats! And of course including my work-off life.
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