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Universal Studio - Intern

UX Design | Visual Design | Product Design | 2023

- Launched Universal Studios 1st Loyalty System
- Gift Card Design, selling 18,000 units and generating $1.06M within a week.
- 3D animated digital badges

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Role

UIUX/ Motion
Product Designer 

Team

Ying Wang (manager)
Ziqi Hu (manager)

Date

May 2023- Sep. 2023

Deliverables

Online app loyalty system (Launched in Sept. 2023)
Gift card design (Generating $1.06M within a week)
3D digital membership badge design (launched in Oct.)

The problem - Why we do it?

Over the past year, Universal Studios has experienced a noticeable loss of visitors that has resulted in many financial losses.

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The Problem

Design Goal

Devise strategies to encourage revisits, aiming to decrease visitor churn and increase revisit rate at Universal Studios.

competitive study

Let's see how                          did it ...

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Task - What we're going to do is...

The 1st loyalty system at Universal Studios.

User Research

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User Research
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 1. Tiered Membership System

2. Digital Badges

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Tiered Membership
Digital Badges
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Bus Banner Design

Designed bus banners have been put into the public transportation system.

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Bus Banner

Gift Card Design

Sold 18,000 gift cards within 1 week, generating over $1.06 million in revenue.

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Gift Card
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