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Team
1 Product Manager
Development Team
CFO - Isabela Umaña Costa
BOLDER is a fast-growing startup centered around important issues in women's lives.
As the UI/UX design lead , I helped secure $200K in early funding by designing the B2C e-commerce app and shaping the business proposal.
Timeline
August - October 2023
Tools
Figma
Miro
Adobe suits
Notion
Keynote
Impacts
User needs finding
Identified 70% of BOLDER’s target users (women 40+) were seeking personalized e-commerce experiences.
MVP product
Defined the product's user journey, built the information architecture, and designed the final MVP product in 3 weeks.
Secured $200K funding
Shaped the business proposal with the CFO and secured $200K in funding by designing the pitch deck.
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