top of page
TD Bank - Xchanger
UX Research | Product Design | 2023
- Sponsored by TD Bank & UPenn
- Led comprehensive user research to discover potential growth business
- Proposed a financial service tailored to international students, culminating in a project score of 9 out of 10.
Role
UX Research +
Product Positioning
Date
Feb. 2023- May 2023
Team
Sophie Peng (Engineer)
Deliverable
- Led comprehensive user research(survey, interview, scenario analysis) to discover potential growth business
- Proposed a financial service tailored to international students, culminating in a project score of 9 out of 10.
Design challenge
Our project initiates with an in-depth research into the financial experiences of 20-30 year-olds on campus, aiming to identify and address their specific financial challenges.
Design Challenge
User Research
Background research - 3 trends
Survey on Campus
Insights
High potential demand for financial services by international students in US.
User Research - Interview
1. Understand the financial experiences and needs of international students.
2. Understand the financial challenges and pain points of international students.
3. Define the product expectations that address the international students’ specific needs.
Interview goal
Key Insights
Thats what we hear from them...
User Journey
User Journey
Based on the insights from interviews, I choose Zia as the typical user and observed her experience with international money transfers.
Pain Point
How Might We
Create a banking product that enables
international transfers with easy
currency monitoring for international students.
How Might We?
What is Exchanger？
Exchanger is an international transfer platform that monitors and alerts of exchange rate changes, allowing the international student to set their own rate expectations for currency exchange services.
Xchanger
Key Features
Xchanger has...
Final Product Concept
Next...
Next Step
What we should do in the future...
bottom of page