top of page

TD Bank - Xchanger

UX Research | Product Design | 2023

- Sponsored by TD Bank & UPenn
- Led comprehensive user research to discover potential growth business
- Proposed a financial service tailored to international students, culminating in a project score of 9 out of 10.

TD Bank cover in.png

Role

UX Research + 
Product Positioning

Date

Feb. 2023- May 2023

Team

Sophie Peng (Engineer)

Deliverable

- Led comprehensive user research(survey, interview, scenario analysis) to discover potential growth business
- Proposed a financial service tailored to international students, culminating in a project score of 9 out of 10.

Design challenge

Our project initiates with an in-depth research into the financial experiences of 20-30 year-olds on campus, aiming to identify and address their specific financial challenges.

Design Challenge
User Research

Background research - 3 trends

Survey on Campus

Survey on campus.png
page1-BG Info.png

Insights

High potential demand for financial services by international students in US.

User Research - Interview

1. Understand the financial experiences and needs of international students.
2. Understand the
financial challenges and pain points of international students.
3. Define the
product expectations that address the international students’ specific needs.

interview.png

Interview goal

Key Insights

Thats what we hear from them...

insights.png

User Journey

User Journey

Based on the insights from interviews, I choose Zia as the typical user and observed her experience with international money transfers.

journey.png

Pain Point

PAIN POINT.png

How Might We

Create a banking product that enables
international transfers with easy
currency monitoring for international students.

How Might We?

What is Exchanger?

Exchanger is an international transfer platform that monitors and alerts of exchange rate changes, allowing the international student to set their own rate expectations for currency exchange services.

xchanger.png
Xchanger

Key Features

Xchanger has...

freature.png

Final Product Concept

final.png
Next...

Next Step

What we should do in the future...

111.png
bottom of page