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Cheers! wine shop
UX Research | UX Design | Visual Prototype | Visual Design | 2023
AIGC Wine Recommendation Platform
Role
UX Research + UX Designer + AIGC feasibility test
Date
Jan. 2023 - Mar. 2023
Deliverable
ALGC Concept + Prototyping
Initiating Organization
Cousera Google UX Design Bootcamp
User Research
Background Research
After researching the wine market, I've discovered that the generation that loves wine is aging, and it's clear that the wine industry doesn't know what young people want.
Q: what do young people consider when purchasing wine?
Gathering young people's views on wine.
User Research - Deep Interview
Through in-depth interviews with 8 people, we identified the experiences and pain points of GenZ users while purchasing wine beverages.
How Might We？
Design a wine recommendation product for #Gen Z to help users build their social profile and realize wine social value?
How Might We?
Brainstorming
Brainstorming
Concept 3 AIGC wine recommendation
Concept 1 Customization wine box
Concept 2 Wine community
Wait... AIGC?!
AIGC Feasibility
AIGC Feasibility Check
Feasibility tests were conducted on typical current applications of AIGC technology to check whether our problem can be solved by AIGC.
Product Description
Cheers! is an AIGC-driven wine recommendation platform for Gen Z that offers wine for every occasion, providing users with wine stories to spark conversation and increase their social value.
The Product
Service Blueprint
Service Blueprint
The diagram shows the whole process of service delivery, listing all the activities carried out by the different roles at each stage.
Storybook
This is the story of Mike’s the first date.
Storybook
Result
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