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Where is the animal?

UX Research | UX Design | Visual Prototype | Visual Design | 2022

A wildlife exploration and discovery APP that allows users to quickly find wildlife around national parks.

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Role

Visual + Motion + UX Designer

Date

January 2022- September 2022

Team

Clark Jin _ UX Designer
Jenny Li 
_ UX Designer
 

Special Thanks

Rony Castro
(Costa Rica tour guide)

Project Overview

Background
Wildlife tourism accounts for 20-40% of global tourism. Take Costa Rica, for example, which is one of the 20 most biodiverse countries in the world. Many tourists travel to Costa Rica to see wildlife; however, many visitors' expectations of seeing animals are not fulfilled due to a lack of expertise in wildlife locations. This also happens in other national parks around the world.

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Problem
During a tour of the national park, It is challenging for tourists to discover these animals without the help of tour guides. Unfortunately, not everyone can afford and will choose the guide tour option during travel. There is no other options or solutions for tourists to discover animal quickly that does not require tourists to spend extra money to elevate the travel experience.

Goal
How Might We Create fun, engaging, and knowledgable wildlife spotting experiences for the wildlife lover.

User Research

While traveling in Costa Rica, one of our team members found that guided tours are one of the most common activities that tourists choose when visiting Costa Rica. Our members took multiple guided tours and found that the tour experience was very different for those who hired a guide and those who did not.

Interview
We conducted field research, interviewed key stakeholders, and sent out a digital survey to gain an understanding of the addiction space.

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