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Path@Penn

UX Research | UX Design | Visual Prototype | 2024

Path@Penn is the new APP that enables passengers to request a ride on the University’s on-demand services.

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Role

Visual + UX Designer

Date

2022.09 - 2022.12

Agency

University of Pennsylvania

Team

Penn Student Design

Project Overview

PennRides on Request is the rideshare app that enables passengers to request a ride on the University’s on-demand services. It allows users to order a car online and share a car with other users on the way, and the driver will pick up the user to their destination in turn according to the system arrangement.

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The existing rideshare app has many problems, such as slow response, outdated user interface, and even unable to meet the basic needs of users to request a ride, and the poor user experience causes users to lose trust in the platform.

This redesign helps to better help the user Penn community improve the shared-ride experience, and this move will also enable Upenn to unlock and support future share-ride models at scale.

Problem

After becoming a Penn community, I received a lot of feedback, many inconveniences when using Pennride on request, and even lost confidence in the Penn share-ride system.

Goal

Upgrade the interactive interface of pennride on request to a fast and convenient rideshare app centered on penn communities.

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Before

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First launch

User Centered Design Process

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User Research

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Brainstorm + Ideation

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Low-Fi

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High-Fi

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User Test

Low-Fi

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